Churn Risk Scoring
Identify At-Risk Customers Before They Leave
Every customer gets a 0–100 churn risk score based on their real buying behavior. Stop losing revenue to silent churn — know exactly who's slipping away while there's still time to act.
How Every Customer Gets Scored
A churn score built from the signals that actually precede a lost customer.
Recency Signal
How overdue a customer is compared to their own personal buying rhythm — not a generic "90 days" rule.
Order Interval Pattern
Whether the gap between purchases is stretching longer than their historical average.
Discount Dependency
Customers who only buy on discount carry a different risk profile than full-price loyalists.
Category Diversity
Customers who only ever buy one product type churn faster than those exploring your catalog.
Act on Risk Before It's Too Late
Match your response to how urgent the risk actually is.
| Risk Tier | Score Range | Recommended Response |
|---|---|---|
| Very High | 85-100 | Immediate win-back email + strong incentive |
| High | 70-84 | Personalized re-engagement within 7 days |
| Medium | 40-69 | Add to nurture flow, monitor next 30 days |
| Low | 0-39 | No action needed — healthy customer |
Frequently Asked Questions
The score is built from your store's actual order patterns — recency, frequency, discount usage, and category behavior — so it reflects your customers specifically, not a generic industry average.
The highest-value window is within 7 days of a customer crossing into High or Very High risk. Recovery rates drop sharply the longer a win-back campaign is delayed.
Yes. Churn scores recalculate daily as new order data comes in, so your at-risk list is always current — never a stale snapshot.
Yes. Any churn risk segment can be pushed straight to Klaviyo or downloaded as a CSV, so you can launch a win-back campaign in one click.